Mezze Thornbury
Mediterranean Restaurant
Problem:
Opening a new restaurant in a location where the restaurant previously existed, needing to re-establish its reputation.
Goal:
To build excitement, grow social media presence, and drive bookings for the grand reopening.
Solution:
Craft a targeted social media strategy focusing on community engagement, creative content, and measurable results.
Outcome:
0 to 1.3k followers in 3 months, fully booked for the opening night and the first month, featured in multiple newspaper articles, now one of Thornbury’s most popular restaurants.
How Mezze Thornbury Built Buzz, Engagement, and Bookings with 6StarSocials
Helping a beloved Mediterranean restaurant reconnect with its community and achieve a packed grand opening.
1. Introduction
Mezze Thornbury marks a return to where the Mezze story began, after years of success at their Downend location. Reopening in Thornbury was a big investment, and they needed to rebuild their presence and reconnect with the community. That’s why they turned to 6StarSocials—to create a tailored social media strategy that would generate excitement, drive bookings, and ensure a successful launch.
Mezze Thornbury is a Mediterranean restaurant located in the heart of Thornbury. Known for its welcoming atmosphere, community ties, and incredible mezze dishes, it was loved by many during its original run and needed a fresh marketing strategy to reintroduce itself after reopening in 2024
Unique Selling Points
Community-driven location.
Mediterranean-inspired dishes, perfect for sharing.
A Focus on authentic flavours and great service.
2. The Challenge
Mezze Thornbury faced the challenge of starting fresh on social media, launching brand-new Facebook and Instagram pages. On 2nd September, we took charge of this restaurant's social media accounts to generate traction in the lead-up to the grand opening on 15th October. With no existing followers, our priority was to build excitement, engage the local community, and ensure Mezze Thornbury was fully booked for the opening night.
3. The Strategy
Build a tailored social media strategy focused on community engagement and building anticipation.
Capture images and videos, and create dynamic, engaging content to showcase the brand.
Use reels and short-form video content to expand reach and visibility.
Highlight customer stories, create giveaways, and interactive posts to maximise engagement.
Actively responded to comments and direct messages to engage with the community.
Track analytics to refine the strategy and focus on top-performing content.
4. The Results
FEATURED IN THE PAPER (TWICE!)
FACEBOOK & INSTAGRAM
3-Month Analytics
ALL ORGANIC (NO PAID ADS)
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Pre Opening Analytics
FACEBOOK & INSTAGRAM
ALL ORGANIC (NO PAID ADS)
FACEBOOK & INSTAGRAM
Best Performing Post
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WHAT MEZZE THORNBURY SAY ABOUT US
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CREATIVE CONTENT: WHAT WORKED?
REELS THAT RESONATE
WHAT WE CAPTURED
"HE'S BEEN BRILLIANT, HE HELPED US BUILD ANTICIPATION FOR THE OPENING"
- MARIO, OWNER OF MEZZE THORNBURY
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